How Excel Transcripts Can Assist in Market Research
Transcriptions are a great aid in the market research industry. By having accurate transcriptions on hand, market researchers can provide companies with valuable insights that will allow them to make informed decisions for their next move. As a result, companies will be able to serve their target market better.
Usually, transcriptions are done in a simple Word document. However, market researchers also have the option to choose Excel transcripts instead. But how exactly does Excel assist market researchers in their work?
Here are the various ways Excel transcripts can significantly assist in market research.
How Excel Transcripts Assist in Market Research
Excel Transcripts Can Enhance Data Analysis
One of the reasons you should have your transcription service create Excel transcription is because it can enhance how market researchers analyze data. With an Excel-formatted interview transcription, you can get a general synopsis of the responses you gathered in interviews or surveys from one spreadsheet. As a result, data gathering and analysis becomes more efficient, allowing researchers to focus on the more attention-heavy aspects of their study.
It Allows for the Seamless Visualization of Data
Transcriptions of audio and video files are a great aid in market research. In fact, according to Future Market Insights, Inc., the global transcription market is expected to have a CAGR of 8.6% from 2023 to 2033. Therefore, the importance of transcriptions in industries such as market research cannot be denied or underestimated. It may not seem like it but Excel transcripts are also a part of this statistic.
Another way Excel transcriptions can assist market research is because it allows for the seamless visualization of data. This is because spreadsheets aren’t your only option in inputting data in Excel transcriptions. Charts and graphs can also be used to communicate data more easily. With that in mind, don’t hesitate to consider opting for Excel transcriptions as the main driver of your market research transcription workflow of your project.
Excel Transcripts Allows for Better Data Organization
Finally, excel transcriptions also assist in market research because they allow for better data organization. By putting the transcripts in Excel, the data gathered for research projects is systematically structured in the spreadsheet, allowing companies who use them to extract actionable insights faster. In doing so, companies can identify patterns and make informed decisions faster.
Excel transcripts are a valuable tool in market research and as such, they must be done correctly and on time. With that in mind, it’s best to let expert audio transcription services like TranscriptionWing create your Excel-formatted transcriptions for you.
TranscriptionWing is an industry expert with a reputation for excellence throughout its 25 years of service. With our all-human transcription team, you can rest assured that transcripts of your audio and video files, whether in Excel or the standard format, will be delivered on time with 100% accuracy and at affordable rates. Get started today and get high-quality transcriptions for your project needs.
